Magical Mystery Tour?  Joey Wolfer and partner Sara Droz have created a magical retail road show of sorts.  Joey’s background is as a jewelry designer and trend forecaster for a major apparel conglomerate, while Sara comes with a fashion marketing resume.  The two friends teamed up to start Styleliner – a modern mobile accessories shop.

Joey scours the world to find limited-edition and one-of-a-kind pieces that she then curates aboard the Styleliner, creating a unique “on the road” boutique shopping experience

Fashion trucks

The selection includes loads of incredible jewelry, totes, clutches, shoes & boots, wraps, jackets and scarves, all with a global craft sensibility.

I stopped in to check it out  and came away with a print silk kerchief adorned with beads, charms and tassels at the corners.  It was hard to stop at one piece.  Trucks can be found roaming both coasts, New York City, Palm Beach and the Hampton’s, along with Santa Monica and Venice.  Plans are in play to add more coastal locations.collage 23collage 1



Explore the shop while its in Santa Monica this February and March- Check out the website to see where the tour will lead. Styleliner

Main Street near the Urth Caffe– Wednesday/Thursday/Saturday

Montana Ave & 16th – Saturdays

26th St./Brentwood Country Mart– Sundays

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