Shiseido pretty much invented sunscreen. They came out with a sun product called Uviolin in the 1920’s to protect all those porcelain white complexions, and since have been on a mission to stay ahead of the pack with product that really works. The Ultimate Sun Protection Broad Spectrum creams and lotions are the ones to pick.
Their product range is the most prestigious sun product on the market (according to official sources) and is backed up by snowboarders & surfers – the real deal. Jake Burton Carpenter of Burton Snowboards as well as pro surfers Benji Weatherley and Kelly Slater are committed users of the stuff. I’m sold.––