Lissa Zwahlen Thoeny California west coast style blogger

Lissa Zwahlen Thoeny is a stylist and designer living and working in Los Angeles. After earning a fashion degree at FIT in New York she moved to LA where she found a creative community that felt like home. Her perspective on an easygoing lifestyle was informed by a deep appreciation for design, and clothing was the perfect outlet. Her work with companies like Gotcha and Quiksilver helped to define what we now know as surf style. But perhaps most profoundly, she created Roxy for Quiksilver and established the first large scale female brand in surf culture. Lissa didn’t set out to change the world, but her work with Roxy is indeed the precursor to the movement for women’s empowerment that is gaining ground through lifestyle brands today.

After Roxy she continued to work for labels such as Mossimo and Alternative Apparel, and once again quietly influenced the world’s concept of style through close attention to fashion basics. Lissa is focusing on her own venture for the first time. Her love of the perfect tee and a casual attitude with deep sensibilities will forever be what defines her. AQC is Lissa’s design work presented in its most minimal form: simple but carefully crafted iconic silhouettes that imbue California and the style it affords.

Aquarius Cocktail Blog is an expression of the West Coast lifestyle she experiences, along with who and what sparks her curiosity.